5 - Advertisements, Training and Documentary Footage

Set in a school, children play musical chairs in a classroom to a song about Acrilan. A page turns and it cuts to a woodland scene, women dancing in pleated skirts, page turns again, men and women dancing on a stage setting, the next page is children in a winter woodland stage scene. Includes children’s Acrilan dresses – washable. Shows variety of pinafore dresses, skirts and dresses. Women’s and children’s Acrilan kilts – ‘cannot find better’. Chunky sweaters for men and women’s skirts with permanent pleats in various colours. Children’s coats in various colours, both boys and girls, light, warm, washable. Duration: 01:56

Holiday setting: women leave a boat and head to a hotel. Various scenes around a holiday town, swimsuits shown on the beach, holiday apartment, bullring, restaurant. Awarded 2nd prize at the 12th annual International Advertising Film Festival, Cannes. Filmed in Portugal, with music by Norrie Paramor. Voice-over with music. Info in SMN Aug 1965. Includes Bri-nylon holiday clothes you can pack. Women’s stretch slacks and tops with matching cardigans, easy to wear, easy to care for fashion that takes the eye. Various colours shown. Women’s stretch swimwear that keeps their shape. Swimsuits and bikinis feature. Trendsetting prints in Bri-nylon chiffon blouses in pastel colours. Women’s nightwear with ‘delicate trimming’. Matching housecoats also featured. Duration 02:12

Scenes around London eg street, park, hotel, party, blurred around the edges, focussed on the knitwear. Repeats showing Orlon label. Awarded a diploma at the International Advertising Film Festival in Cannes, 1963 Includes button to neck cardigans and jumpers in pastel colours. ‘The smartest knitwear in Orlon for women’. Children’s chunky knitwear in Orlon. (‘Children and colour are made for each other’). Women’s v neck cardigans and sweaters in Orlon, long and short sleeved in various colours – ‘the most colourful knitwear, so easy to care for’. For the highest of standards and prices you’ll like, choose St Michael knitwear in Orlon. Duration: 02:04

Women arrive at airport, women and mothers in Tricel. Board a plane and arrive on holiday. Hotel room, bar, café, dancing as the women meet men. Includes women’s lightweight Tricel suits and dresses with the look and feel of silk. Smart and reasonable. ‘St Michael shrugs off creases’. Tricel easy to pack blouses, short sleeved. Stay fresh and crisp in women’s short sleeved dresses in various colours. Permanently pleated, easy to wash and quick to dry. Tricel skirts and blouses in brilliant colours and various styles. Smart, elegant dresses in Tricel. ‘So much that’s new and costs so little’. Duration: 02:11

Studio setting, women viewed through frame, fully clothed in various outfits, fades to underwear underneath. Demonstrates stretch of Lycra. Music and voiceover. Includes St Michael bras and girdles. New lightweight corselette in new Lycra with ‘spring back stretch’. Features panty girdle with detachable suspenders to wear under slacks. Long-line bras with stretch straps which ‘stay where they’re put’. All in light, medium or firm control. ‘Luxurious comfort with figure perfection only from Marks and Spencer’. Duration: 01:59

Shows people looking at film of M&S on a billboard. Sung theme tune about Terylene (male). Family view various billboards showing men playing golf, repairing a car, child climbs ladder to get to cake, man puts him over his knee, women waiting for bus in the rain, room setting. Includes new Terylene range featuring shirts and trousers for men, skirts and blouses for women and boys’ wear. Men’s trousers look better and last longer, shed wrinkles faster and are iron-free. Terylene is the latest – it’s tough because it wears and wears and wears. Features men’s and women’s waterproof rainwear in a variety of colours and styles. Duration: 02:03

Shows models getting ready backstage at a fashion show, applying make-up, doing their hair and trying lingerie and nightwear on. Rails of garments are brought backstage, and models are directed onto the stage, though the stage isn’t shown until the last few seconds. Sound tracked by chatter from the backstage area. Includes St Michael lingerie and nightwear in Bri-nylon. Talk about ‘absolutely marvellous value’. Stretch lace gives perfect fit. Bras, slips, half-slips, housecoats and nighties featured with bri-nylon lace trim. Duration: 01:57

Extension at Newcastle store. Includes footage of sales floor and foodhall. Duration: 26 seconds.

Dance routine around stage setting showing a high street. Features choreography by Tony Mordente of West Side Story, dancers from the cast of Bye Bye Birdie and the theme tune is sung by Cleo Laine. Includes range of women’s, men’s and children’s clothes in Acrilan. Girl’s school pinafores which wash like a dream with pleats that stay in. Women’s pleated plaid skirts, slippers and slacks. Men’s sweaters. Duration: 02:02

Women and children in a modern house cooking and preparing food, children playing. Cuts to party scene in same house. Music and voiceover. Includes new knitwear in Orlon for 1965 featuring range of men’s, women’s and children’s clothes. Women’s Orlon sweaters with stretch Lycra at neck to keep its shape and that always new look. Features children’s clothes – sweaters, cardigans and skirts that are ‘pretty and practical’. Women’s smart cardigans and twinsets in easy care Orlon. Duration: 01:58

Film featuring Kenneth Horne in an office setting, who says Marks & Spencer sell over 3,000 miles of Swiss Roll each year! Then brings goods out of a carrier bag including a range of men’s socks in various colours from 3/11 to 5/6 each, a range of women’s stockings, women’s slips at 17/11 and briefs at 5/11. Women’s housecoats modelled at 89/11 and a nightie at 25/11. Nightie ‘supersoft and cosy’ at 39/11. Woven and knitted slip at 19/11. Girls’ crinoline waist slips at 29/11. Girls’ slips at 11/6 each and briefs at 4/6. Duration: 02:13

Film of Kenneth Horne talking about shopping at Marks and Spencer with fashion editor of ‘She’ magazine for holiday clothes for ‘She’ fashion staff. Found ‘wonderful range of clothes in Bri-lon and Bri-nylon’. The advert is mentioned in SMN April 1960 – it was produced in cooperation with British Nylon Spinners and would be shown in over 500 cinemas in May that year. Features sweater at 25/11, short sleeved women’s sheath dress at 79/11, child’s sleeveless sweater, shortie quilted housecoat worn over pyjamas, shortie nightdresses at 29/11. Full length nightie at 29s11d. Baby doll pyjamas. Kenneth Horne models Bri-nylon shirt at 37/6. Says Marks and Spencer has lots of lingerie to choose from. Women’s lace trim slips which wash and dry overnight at 21/- with briefs to match. Says Jennifer bought her complete holiday wardrobe from Marks and Spencer for less than £15. Duration: 02:12

Music with Gloria’s voiceover. Film of woman shopping for present for husband at Marks & Spencer. Gloria looks round the store, then day dreams about being at home with friends, traditional interior, handing out drinks. Dance routine, shows Gloria day dreaming about washing a jumper, and husband wearing one as he helps child down slide in studio setting. Includes Orlon sweaters in window at 40/- and 42/6. Looks at women’s blouses and remarks what lovely colours and styles they are. Buys pink v-neck jumper for self at 35/11 saying Orlon is so fashionable. Chunky Orlon sweaters at 57/6 are ‘wonderful value’ ‘warm and light as air’ which keep their shape however much you wear them. Orlon is so easy to wash – dry flat and don’t iron. It can’t shrink and comes up like new. Chunky sweaters for men at 65/-. All Marks and Spencer clothes are wonderful value, good quality and at prices you can afford. Duration: 02:10

Stage setting, dance routine, women on pedestals, dancing in front of large ‘slacks’ word, school setting. Features theme tune song about Terylene written by Paddy Roberts, an Ivor Novello award winner, filmed over 3 days at Pinewood. Includes Terylene clothes for men, women and children – slips, blouses and suits for women, skirts with pleats that stay in place. St Michael men’s shirts, slacks for men and women. Fashionable, Washable, Always like new, Easy on the pocket. Duration: 02:03

Women dancing, cuts to spinning machines making Bri-nylon, women cycling, cuts to weaving machines, women dancing, cuts to fabric being folded and tested, women on trampoline and swimming. Sung theme tune. Has stretch built into every strand giving ‘stretchability and recoverability’. Garments recover their original shape no matter how often they are stretched. When Bri-nylon goes into the cloth the stretch goes in with the thread. Features Bri-nylon slacks for women and girls and swimwear that won’t sag and holds its own shape. Duration: 02:01

Photographer in field with models (women and children) and photography equipment. Music with voiceover. Includes girls’ dresses and school pinafores. Women’s pleated skirts with pleats that ‘don’t wash out’. Light, warm dressing gowns, women’s and girls. Men’s and women’s sweaters and slacks. All washable. ‘Acrylic fabric Chemstrand’. Duration: 01:57

James Bond style spy looking for W-O-O-L World Organisation for Overindulgence in Luxury. Spots various women in wool outfits around the hotel, town and bar, tries to follow women. Heads into stockroom, finds man’s wool jumper, puts it on and gets the girl. Music and ‘spy’ voiceover. Coincided with the release of ‘Cat Ballou’ and ‘How to Murder Your Wife’, applauded by audiences in cinemas. Includes wool – lambswool, botany wool, woollen jersey, Shetland. Women’s 3 piece white woollen suit, cerise wool jersey dress. Two piece lambswool suit. Fully fashioned Shetland wool knitwear. British wool knitwear at its best. Duration: 02:12

Man drives round collecting women wearing wool. Picks up first on a bike, picks up more and transfers to car, horse and cart, dumper truck, boat, and bus for a party, as boyfriends get angrier. Music and voiceover. With actor Gordon Rollings. Produced for M&S in conjunction with the International Wool Secretariat. Includes British wool knitwear by St Michael only from Marks and Spencer. Featuring women’s Shetland / lambswool and jersey dresses, cardigans and skirts and suits. Duration: 02:00

Men and women on holiday, party on a balcony, driving, sailing, jetskis. Music and voiceover. Includes Bri-nylon clothes for women featuring tops, slacks, skirts in ‘carefree fabric’, short sleeved jumpers and swimwear. Duration: 01:59

Girl chases her lost ball into a hidden garden full of sculptures, women stand around like sculptures, people having a garden party, man playing chess, people playing croquet. The girl tries to track down the owner of a clothes tag, then realises they’re from her jumper. Music and voiceover. Includes St Michael British wool knitwear, made in the UK. Features all wool double jersey women’s suits, 2 piece and jumper suits, sweaters and sweater dresses in lambswool and botany wool. ‘You feel so good in Shetland wool’. Duration: 02:06

Features children at a funfair wearing St Michael dresses, sweaters and cardigans in Orlon. Funfair-style music with voiceover. ‘Whatever the child, there is a style to fit’. Duration: 01:59

A man in his bachelor pad drinking brandy in a smoking jacket, finds women around his house, in the bathroom, behind the bookcase, in the kitchen, in his wardrobe. Modern interior. Music with voiceover. Awarded a diploma at the International Advertising Film Festival, Cannes. Includes new range of women’s clothes in Tricel. Dresses and dressing gowns with the look of silk. Lingerie in luxury Tricel satin. Blouses and skirts in Tricel that stay ‘bandbox fresh whatever the occasion’. Skirts in rough spun weaves with the look of linen. Copy of a colour cinema advertisement promoting Tricel, made by the Saward Baker agency. Duration: 02:02

Opens in current M&S store, goes back to first market stall and gives some history, shows people shopping in 1960, shows products laid out, images of testing equipment. Film advertising M & S in general stating ‘St Michael – the brand name that stands for high quality merchandise’. Features luxury lingerie in beautiful designs and colour, nylon stockings both sheer and service weights. Bras and girdles. All wool jersey wear in dresses. Men’s socks, underwear, shirts, trousers, ties and knitwear all of same high quality. Quality controlled during making with colour fast dyes. Clothes for children for school and play, winter and summer, day and night. Top quality food sold under cleanest conditions. Over 99% of St Michael goods are British made. Duration: 02:03

The advertisement was made by the Saward Baker advertising agency.

Footage of construction work at Marble Arch store and Armoride House. No sound. Duration: 8m 19s.

Outtakes and cuts filmed in Leeds store, some sections out of focus. No sound. Duration: 1 min 1 second.

Footage of mechanical looms in a factory setting. No sound. Duration: 3 mins 36 seconds.

Footage of a mocked up Penny Bazaar stall. Duration: 1m 26s

Science All Around. Clothing. Laboratory Garment tests. Documentary out takes. No sound. Duration: 4m 7s.

Includes footage of opening ceremony and footage of customers at the new Boulevard Haussmann store. Opened by Lady Tomkins, wife of the British Ambassador to Paris. Features men's shoes and cashmere sweaters, discusses pricing in the French sotre. Footage originally from News At 10. Duration: 2m 07s

Footage of Leeds store.

Recruitment advert for store employees. Features shop floor footage and description of staff benefits. Invites applications to Oxford Circus or Marble Arch stores. Duration: 38 seconds

With footage of staff sport and social activities including tennis, bowling, football, swimming and also images of dancing, table tennis and fencing in Hannah House. No sound. Duration: 21 mins 18 seconds

This video was filmed in an engineering company and discusses the introduction of quality control in their products. Actors role playing management team talk about stopping goods inward inspection, goods received should be 100% perfect. Talk about their own products being in perfect condition when sold and how it can be achieved by creation of quality control. Prevention costs are important and results in fewer failure and appraisal costs. "Concentrate on prevention and the rest falls into place". Introduced hourly checks by inspectors trained in what faults to look for and filling in chart with operatives then taking over role with inspectors becoming roving trouble shooters. Proved that quality control increased reduced failure costs and increased profits. Filmed by Anvil Films for British Productivity Council who thanked Automotive Products Co. Ltd and Marks & Spencer. Also available at the British Film Institute. Running Time: 28 mins

Staff training video encouraging vigilence and avoidance of theft. Dramatisation of colleague theft and consequences. Includes footage of store frontage and shop floor. Produced for Marks & Spencer by the Simmons Consultancy. Digitised film is in two parts. Duration: 15:15 plus 2:35 minutes.

Featuring Kenneth Horne as 'Trader Horne. Admag featuring M&S St Michael wool promoted with the International Wool Secretatriat. Modelled by M&S store staff Enid Roth, Durham; Mary Train, Newcastle; Lillian from Stockton and Judy from Newcastle. One dress featured is from Fuller Figure range and is made in County Durham. Ends with brief feature of menswear and childrenswear. Filmed in Newcastle for Teeside TV. Duration: 17m 11s.

Staff training video to remind and encourage staff to report anything they find suspicious. The video features the story of a fictitious M&S worker and her battle with deciding whether she should report something she finds suspicious. Running Time: 18m 20s

Advert for bedroom and bathroom soft furnishings. With tagline 'We Never Compromise On Quality'. Duration: 43 seconds

Beef burgers and lobes, fresh pies made with Scottish beef. Mentions sell-by dates. With tagline: 'We Never Compromise On Quality'. Duration: 40 seconds

Features range of bread and rolls baked overnight to ensure freshness. With tagline: 'We Never Compromise On Quality'. Duration: 43 seconds.

Advert for St Michael Lycra stretch lingerie including bra, panty girdle and corselette. Features models in St Michael lingerie performing a gymnastics routine. Duration: 42 seconds

Biscuits advert. M&S now producing more than 50 kinds of biscuits, lots of which made in Scotland. Biscuits have sell-by dates and are sold at peak of freshness. Mentioned lowered prices on four lines. With tagline: 'We Never Compromise On Quality'. Duration: 42 seconds