33 - VHS, 'Business Conference, Part 2'

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In Folder: 1 - Internal M&S VHS Videos

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33 - VHS, 'Business Conference, Part 2'

Food Division Section featuring Managing Director Guy McCracken. Speaks on subjects including commitment to quality, avoiding price wars. Examples include strawberries, cherries, Aberdeen Angus programme and Scotbeef. Policy on raw material procurement including and professorship at Cambridge University, feature on traceability and Select Farm scheme. Features on Peninsula Pigs pork breeding programme, recent improvements to frozen fish range. Work on value including Lower margins to price milk more competitively; Outstanding Value programme, Bin End wine sale, 99p price points. Innovation including Thai ranges, novelty chicken nuggets, Light & Crisp pastry products, Homestyle pasta products. Improved products including working with Anton Mosimann on fruit crumbles. Local demand and regionality for products like soda farls and range for the North East including stotties. New cakes including Manchester United cake, pineapple tarts. Section focusing on cake and desserts including patisserie range with supplier Avana looking at development of Tarte Tatin and Sacher Torte, Opera Gateau, featuring Albert Roux. Preview of Christmas food range. Focus on friendly speedy service including at Cardiff and Newcastle stores. Focus on customers coming by car, takeaway options and home delivery. Section on marketing foods with examples from marketing campaigns such as Food and Wine Club, competition packages. Plans for the next year including 'extraordinary' campaign. International Food ranges and local labelling developments. New food store layouts including development of sandwich shops and flowers, takeaway ice cream fridges. High street strategy. Fast Foods including sandwiches and Moorgate Sandwich Shop. Other takeaway food developments. Opening of new city centre 'restaurants'. Flower shop developments including prototype at Croydon for temperature controlled environment. Improvements in bread including bakery at Bromley. Quality values in visiting supplier factories. Duration: 1h 10m 18s

Date: 1996

Reference Number: P10/1/33

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