24 - VHS, 'A Fitting Choice'

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In Folder: 1 - Internal M&S VHS Videos

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24 - VHS, 'A Fitting Choice'

This film is a training video for M&S bra advisors. The introduction discusses the invention of stretch fabrics which revolutionised style, control and comfort. Modern active lifestyles demand freedom of movement as well as comfort. The film shows footage of women with different jobs and lifestyles, and states that women need a bra for every occasion. Talks about importance of wearing right size bra with seven out of ten women wearing incorrect size. Bra fitters have a vital role to play, as a well-fitting bra gives the wearer freedom and confidence. The film also discusses the benefits for the business of selling the right bra first time - fewer returns means greater profits. Shows different scenarios of women attending Thurrock store to be measured over their clothes on the shop floor. It goes on to explain how measurements are taken. The first measurement is under the bust. If an odd number, 5" is added to determine bra size, and if an even number 4" is added. The second measurement is over the bust and the difference between these measurements will determine the cup size. Film then shows several different styles of bra including sports bras, and several customer scenarios where the bra fitter can advise. Duration 16m 41s

Date: 1992

Reference Number: P10/1/24

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