169 - VHS, 'Paris & Madrid Expansion into Europe'

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In Folder: 1 - Internal M&S VHS Videos

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169 - VHS, 'Paris & Madrid Expansion into Europe'

Thames TV Business Studies Schools TV: Paris & Madrid Expansion into Europe Opens with footage of the opening celebration of an M&S store in Villiers-en-Biere, France. Including the Mayor speaking on the importance of having an M&S store [in French, partly sub-titled]. Features a Retail analyst speaking about M&S European expansion and Jim McAllister on the significance of the location at Villiers-en-Biere. Discusses M&S’ first store in Paris on Boulevard Haussman, its successes and failures, and lessons learnt. Discusses success of M&S food departments in Paris. Includes interviews with French customers (subtitled) on their views. There is a small section of interference at 12:04-12:08. Second part of the film focuses on M&S stores in Spain. Discusses history of Spain, and opportunities offered to M&S by joint venture with Cortefiel. Includes clip of Spanish M&S TV advertisement and interview with account director of Bassat, Oglivy and Mather. Also discusses the location of Madrid store, the affluent customer profile and the importance of fitting rooms for European stores. Duration: 0:20:38

Date: 1990

Reference Number: P10/1/169

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