100 - VHS, 'Mens Leisurewear layout & display'

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100 - VHS, 'Mens Leisurewear layout & display'

Training film to share knowledge of season's key trends. Men's leisurewear, Autumn 1994. Looking at how the merchandise fits together, focusing on layout and display. Wanting three different sections - woven, knitted, layering. Designed to be viewed during a meeting, with reference to the notes you'll be given at the end. Group themes for visual merchandising displays, and the use of 'dressables'. (Criticism that people don't know what we're displaying - need more directional displays) Focuses on the trend of layering up clothing. Focusing in on a new approach to sportswear - coordinated displays. Highlight them throughout the season. Coordinate colours. Gives an example of an island for selling sweatshirts; a T shape formation. Keep them mixed against the wall or on islands of separate joggers and sweatshirts. With thanks to the staff at the Pantheon store. Running Time: 6min 25s

Date: 1994

Reference Number: P10/1/100

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