66 - VHS, 'Fit For You, customer version'

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66 - VHS, 'Fit For You, customer version'

To be played on the shop floor. Aimed at female customers and how they are all different shapes and sizes with varying clothing needs. Annette Silton, Head of Design & Technology, discusses how our body shapes and clothing needs have changed. David Rowlinson, Fit expert, discusses conducting size surveys to make sure clothes produced are suitable for the customers and takes into account the populations changing body types. Customers have grown larger and the clothing can be more specific to reduce inconsistency of fit. Improves customer shopping experience. Advises customers to ask staff to fit them properly. Video also shows customers being asked about their experiences of needing or changing different sizes in changing rooms and on the shop floor. Running Time: 5 mins 36 secs repeated 11 times. (Full Duration: 57 mins, 33 secs)

Date: 1990s

Reference Number: P10/1/66

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