112 - VHS, 'Autumn Preview' - Merchandise

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In Folder: 1 - Internal M&S VHS Videos

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112 - VHS, 'Autumn Preview' - Merchandise

Training film presented by Alison Keenan from the Bath store shop floor. Bath was selected as it has the model lay out for Division 5. The main focus is visual merchandising, looking at five key principles; Value; Range simplification; cohesive fashionable ranges; consistent layout; use of equipment; and promotional equipment. The video also mentions the first use of show cards to help signpost departments and the focus was helping customers put together a cohesive fashionable look using multi department displays in colour promotions. Includes equipment pieces such as the Luton with the Luton mk2 soon to be rolled out. Each store was to use the 'look of autumn' brochure, log book and other publications to help determine the displays and promotions which will work best for their customer base. 14 stores had the autumn display out since August across the UK and Europe, these were the model stores which would help showcase best practice and all stores were to have the opportunity to visit one in their division. The film teaches each store to concentrate on their strengths, sales circles should be introduced if they do not contradict the main layout. It also discusses using bold displays to tempt customers from walkways. Other display eqiuipment included legs, full and half dressables, bust forms and mannequins. Forward and side-on displays with other points of interest were also in use. Running Time: 8 min 46 secs, starts at 1 min 20secs

Date: 1992

Reference Number: P10/1/112

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