37 - VHS, 'Food Division Spring Conference, Financial Assistants Copy'

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37 - VHS, 'Food Division Spring Conference, Financial Assistants Copy'

Session takes place at Michael House and focuses on the food division. Barry Morris opens the conference session by discussing the recent trading highlights and challenges, including figures shown on screen. Martin Van Zwanenberg outlines key areas where technical leadership gives M&S a market advantage. Includes clips of customers stating why they shop at M&S for food. Nigel Robertson outlines key competitive value stories and shows images on screen. Clips of merchandise demonstrations. Hugh Walker and Fiona Moore discuss product innovation and development. Images show new product innovations. Helen Brennan presents a report on new delicatessen food from a chicken factory. Clip of Colin Ryall discussing new fresh fruit desserts and then creating one. Discusses new pre-prepared food such as salads and fish. Various speakers discuss marketing techniques. Guy McCracken concludes the session by discussing financial challenges and progress, including new initiatives such as the M&S extraordinary quality product line. Running Time: 41m 10s

Date: 1997

Reference Number: P10/1/37

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