152 - VHS, 'Coats Viyella, Quick Response Manufacturing'

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152 - VHS, 'Coats Viyella, Quick Response Manufacturing'

Describes M&S supplier Coats Viyella's response to fluctuations in consumer demand and changing market pressure. Mainly filmed in the Coats Viyella factory, showing garment manufacture processes. Coats Viyella pioneered quick response manufacturing in the UK. Discusses their approach, based on small modular units, and team working. Describes previous long production lines and long processes. Th new quick response process involves smaller horseshoe shape lines, with slower machines but more highly skilled machinists. Describes changes in culture with piecework abolished. Shift to making stock for sale not for the warehouse, with fewer items being works in progress. Shows change in factory setup to facilitate this. Discusses outcome of increased ability to response to volatile market. Sales team can response quickly by altering sizes and colours. Describes planning processes and principles of team working, with less supervision required on factory floor - meaning more time for staff development. Ends with interview with Clinton Silver, Deputy M&S Chairman, describing cultural and commercial impact. Running Time: 06:54

Date: 1991-1994

Reference Number: P10/1/152

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