48 - VHS, 'It's A Credit To You, Acceptance of Credit Cards at Marks & Spencer'

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48 - VHS, 'It's A Credit To You, Acceptance of Credit Cards at Marks & Spencer'

Starts by explaining how easy credit cards are to use and their popularity for a variety of different uses, from petrol to holidays. 1 in 4 adults have them. Then the presenter goes on to introduce the M&S Charge Cards - 'It's a credit to you'. On trial in Scotland in June 1984 - in the first 6 months 29,000 cards issued throughout the UK. More control over the administration and to provide a better service to customers. Credit in store means customers can get what they want when they want. St Michael Financial Services Ltd have worked with North West Securities to create the card. The customer can choose their credit card limit and there is no charge for the card itself. The card can be used to purchase clothing, foods, homeware and gift vouchers and is exclusive to M&S customers. It then goes on to discuss the machine used to authorise the card - the PSION. It tests to see if the card is ok to use and shows up if the card has been stolen. The card itself has proven to be very popular. Running time: Duration 13 mins. (2 copies)

Date: 1 Feb 1985

Reference Number: P10/1/48

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